About the Brand

North Ridge Gallery is a curator of historic West African posters, dedicated to showcasing the vibrant and rich artistic heritage of West Africa. As a new venture, their mission is to celebrate the uniqueness and powerful cultural expression found in this art form. They sought to establish a strong, recognisable brand identity that could reflect both the creativity of the posters and the personality of the African continent.

The Brief

North Ridge Gallery needed a brand identity that would help them stand out in the competitive art and culture space. As a start-up, they required a clear brand strategy that aligned with their core values and business goals. Their goal was to create an engaging and adaptable brand that would resonate with their target audience, convey their passion for West African art, and create a lasting impression.

Project Outcomes

We began by conducting a brand strategy workshop to fully understand North Ridge Gallery’s positioning, target audience, and core values. This foundational work allowed us to create a cohesive and striking brand identity that captured the gallery’s mission.

Key outcomes from the project include:

Brand Strategy: We helped North Ridge Gallery define their core values, target audience, and brand positioning. This clarity became the foundation for all design and messaging decisions moving forward.

Logo Design: We designed a responsive logo that adapts to various contexts, from digital platforms to print materials. The logo embodies the bold and expressive nature of West African art.

Visual Identity: We developed a rich colour palette and impactful fonts, supported by graphic elements such as patterns and frames that reflect the gallery’s cultural focus.

Brand Applications: Conceptual designs were provided for various brand applications, including merchandise, event tickets, and digital platforms. These applications gave North Ridge Gallery a versatile and consistent visual presence.

Brand Guidelines: Complete brand guidelines were delivered, detailing the gallery’s brand positioning, core audience profiles, and personality. These guidelines provide a clear roadmap for executing the brand in future marketing and operational efforts.

With a strong brand identity and strategy in place, North Ridge Gallery is now well-equipped to engage their audience, showcase their unique collection, and grow their presence in the art world.