About the Brand

Seso Global is an online marketplace dedicated to the African property sector, offering a one-stop-shop for digital real estate transactions. Their platform provides buyers with access to trusted properties and professional service providers, making the process of purchasing real estate more seamless and reliable. With steady business growth, Seso Global was ready for a brand identity that reflected their evolving position as a leader in the industry.

The Brief

Seso Global came to us seeking a refreshed brand identity that better aligned with where the business was headed. They were dissatisfied with their outdated logo, which they felt did not capture their values or their position in the market. What they needed was a brand that represented their growth and established them as experts in the digital real estate space. Our task was to create a modern brand identity that built upon their past but set a clear direction for the future.

Project Outcomes

We started the process with a brand strategy workshop to gain a clear understanding of Seso Global’s personality, core values, vision, and specialism. This helped us define their brand positioning and create a tailored solution for their evolving business needs.

Key outcomes from the project include:

Brand Strategy: Through the workshop, we identified the core values and vision that would guide their refreshed brand. This clarity was essential in defining how Seso Global would present themselves moving forward.

Logo Design: We designed an updated logo that was an evolution of their previous design, reinforcing their growth while maintaining brand recognition. Different logo variations were created to ensure adaptability across platforms and media.

Visual Identity: We curated a complementary colour palette and font selection that aligned with their brand positioning, reflecting their professionalism and authority in the property sector.

Marketing Assets: Visual direction was provided for key marketing assets, including presentations, posters, and digital media, ensuring consistency in how the brand communicated with its audience.

Brand Guidelines: We delivered comprehensive brand guidelines detailing how to implement the brand identity consistently across all touchpoints.

With a refreshed brand identity in place, Seso Global now has a professional and cohesive look that reflects their growth and solidifies their position as a trusted expert in the African real estate market.